Cross Border Talents

Sales Director (Country Manager) – France

Location: Remote (Based in France)
Work Model: 100% Remote
Contract Type: Local third-party agency contract (until local entity is established)
Compensation: Approx. 250k EUR per year
(60–70% base salary + 30–40% performance-based commission & bonus; negotiable and open)

Company Overview

Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment. With operations in over 200 countries and a strong base of loyal customers, the company is committed to delivering high-quality products at competitive prices.

As part of its international expansion strategy in Europe, the company is building localized teams and sales infrastructures across key markets. France is a strategic priority, and we are seeking an entrepreneurial and results-driven Sales Director (Country Manager) to lead and scale the business locally.

About the Role

The Sales Director (Country Manager – France) will be responsible for building and scaling the offline sales and channel ecosystem in France.

This is a high-autonomy, entrepreneurial leadership role, ideal for candidates who want to:

Build a market from scratch

Own strategy, execution, and results

Grow into a General Manager role as the business scales

The role works closely with Global HQ (China) while leading all local market operations in France.

Key Responsibilities

Develop and execute the offline sales and channel strategy for the French market
Build, manage, and expand dealer, distributor, and reseller networks
Drive B2C channel development through offline and hybrid sales models
Define and implement go-to-market strategies, pricing models, and brand positioning
Establish sales targets, budgets, KPIs, and performance tracking mechanisms
Recruit, train, and manage a local sales team
Maintain strong relationships with key local partners and stakeholders
Conduct market research and competitor analysis
Collect customer and channel feedback to support product optimization and market fit
Coordinate closely with HQ teams including product, supply chain, logistics, and marketing